Careers at Sanlam Life Insurance Zambia Limited – Social Media Specialist
We’re in the business of planning for tomorrow. The never-ending pursuit of meticulously crafting our clients’ futures. We do this by truly appreciating the value of money and turning the materials we’re given into something more. It’s our trade and it is something we are passionate about. It’s what makes us Wealthsmiths™. If you would like to become a Wealthsmith™, Sanlam Life Insurance Zambia Limited seeks to recruit qualified and experienced professionals in the mentioned position.
Job Brief
Reporting to the Customer Services Manager he/she should be a self driven Social Media Specialist to attract and interact with targeted virtual communities and network users. He/She should have the ability to build and execute social media strategy and optimize the company pages within each social media platform such as Facebook, Twitter and Youtube, etc
Job Expectations
He/She is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap. He/She should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on the those channels. You are responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.
Responsibilities
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
- Set up and optimize company pages within each platform to increase the visibility of company’s social content
- Moderate all user-generated content in line with the moderation policy for each community
- Create editorial calendars and syndication schedules
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices and then acting on the information
- Collaborate with out departments (customer relations, sales etc) to manage reputation, identify key player and coordinate actions
- Create social media strategies
- Expand an employer’s presence on social media platforms
- Develop content topics that appeal to users
- Create, manage and distribute content via multiple means
- Direct the design of social media landing pages and profiles
- Manage online reviews and reputation building
- Work with other departments to promote brand consistency
Minimum Qualification and Experience
- Diploma/BS in Communications, Marketing, Business Administration or Public Relations
- Full Grade 12 Certificate
- 2 years Proven working experience in social media marketing or as a digital media specialist
- Excellent consulting,writing, editing (photo/video/text), presentation and communication
- Demonstrable social networking experience and social analytics tools knowledge
- Adequate knowledge of web design, web development
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organizational ability
- Fluency in English
- Communication skills, high integrity and confidentiality
- Ability to work with minimum supervision
- Customer service and administrative skills
Application Details and Deadline
Interested candidates who meet the minimum requirement qualifications should apply to [email protected] no later than Tuesday 23rd May 2023
