BACHELOR OF COMMERCE IN MARKETING
The Bachelor of Commerce (Marketing) is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organizations
What and how will you learn?
This degree provides good grounding in marketing theory, the skills to prepare marketing reports and plans, undertake
a diagnostic case study of
an exporting firm, analyze advertisements in a variety of media, and marketing research. Learning shall be through case study analysis, class lectures, seminars, presentations as well as independent reading.
Direct entry qualifications
Two principal passes in the following subjects: History, Geography, Kiswahili, English Language, French, Arabic, Fine Art, Economics, Commerce, Accountancy, Physics, Chemistry, Biology, Advanced Mathematics, Agriculture, Computer Science or Nutrition. If one of the principals is not Advanced Mathematics an applicant must have at least a subsidiary pass in Advanced Mathematics or a minimum of “C” grade in Basic Mathematics at O-Level.
Equivalent entry qualifications
Diploma in Accountancy, Business Administration, Commerce, Economics, Taxation, Customs and Tax Management, Statistics, Banking and Finance, Financial Administration, Accounting, Government Accounting and Finance, Procurement and Supplies Management or Public Sector Finance Management with an average of “B’’ or a minimum GPA of
Our graduates work for various organizations as Marketing Manager, Marketing researcher, Advertiser, Sales Manager, Product/Brand Manager, Fundraiser, Public Relations Officer, etc.